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Fathom Social Media Update

Welcome to the Fathom Bi-Weekly social media update to help you stay up-to-date on the latest changes happening in the world of social media. Happy reading!   Update #1: Facebook Lessens Impact of...

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5 Tips for Thinking Like A Prospective Student

Fathom’s monthly industry update gives students, teachers, businesses, educational institutions or simply those who are curious, significant insight into the education industry. The education industry...

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Fathom Social Media Update

Welcome to the Fathom Bi-Weekly social media update to help you stay up-to-date on the latest changes happening in the world of social media. Happy reading! Update #1: Instagram Update Allows Portrait...

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The “Marketing” Guide for Higher Education Content Marketing

Welcome back marketers. Before we jump right into part #3, let’s do a bit of recapping shall we? So far in the series, Content Marketing for Higher Education, we have covered just what can serve as...

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The Barbershop Test: Why Customers Will Pay for Value

OK, I promise this week I’ll spare you the drama of my dating life. (Even though dating and sales have more in common than you might imagine.) What’s on my mind today is my new barber … and my first...

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Quick Guide To Google Mail Ads

Google is a leading technology company worldwide, providing top internet-related services globally. As a notable trailblazer in online advertising technology, the digital marketing environment is often...

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5 Tips for Improving Your School’s Web Presence

Fathom’s monthly industry update gives students, teachers, businesses, educational institutions or simply those who are curious, significant insight into the education industry. Fathom’s higher...

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5 Tips for Targeting Students Through Google Ads

Fathom’s monthly industry update gives students, teachers, businesses, educational institutions or simply those who are curious, significant insight into the education industry. A successfully...

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The Power of Retargeting

Has this happened to you?: You are casually browsing the internet when you stumble upon a product you like. After a few moments of examining the product, you decide against purchasing and, instead,...

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4 Insights from the 2017 AMA Conference for Higher Education Marketing

If there’s one word that describes this year’s AMA Symposium for the Marketing of Higher Education, it’s student-centric. This reflects a fundamental shift in the way higher education institutions are...

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